Michael Forrest Appointed CEO of A Level Alliances to Lead 3rd Space Phygital Marketplace Revolution
Laguna Beach, CA – March 1, 2025 – A Level Alliances (ALA), the pioneering force behind the 3rd Space Phygital Marketplace, proudly announces the appointment of Michael Forrest as Chief Executive Officer. A seasoned executive with a career spanning luxury retail, digital transformation, and consumer experience, Forrest’s leadership marks a pivotal moment in reshaping modern retail through immersive, community-driven commerce.
“Forrest is a visionary leader who understands the evolving intersection of luxury, technology, and consumer engagement,” said Memedi Narin, Founder of A Level Alliances. “His expertise in scaling some of the world’s most prestigious brands makes him the ideal leader to bring our 3rd Space vision to life.”
Redefining Retail – The 3rd Space Phygital Marketplace
Traditional retail models have struggled to keep pace with changing consumer behaviors, leaving small brands overshadowed and consumers stuck in uninspiring shopping environments. ALA’s 3rd Space Phygital Marketplace redefines the future of retail by merging digital convenience with real-world engagement—creating a dynamic, experience-first ecosystem.
Under Forrest’s leadership, 3rd Space will be the ultimate convergence of online and offline retail, where premium brands, emerging disruptors, and global innovators come together to create a new era of commerce.
“For decades, luxury was defined by exclusivity—but the future is about experience, accessibility, and innovation,” said Michael Forrest, CEO of ALA. “3rd Space democratizes luxury retail, offering brands and consumers a shared, immersive marketplace where digital and physical commerce blend seamlessly.”
About Michael Forrest
Michael Forrest is a renowned global retail strategist, with an extensive career leading luxury, technology, and experiential commerce. He has held executive roles at LVMH, Apple, Microsoft, and Samsung, shaping the future of high-end retail and omnichannel consumer engagement.
Throughout his career, Forrest has transformed some of the world’s most influential brands:
Apple – A key leader in Apple’s retail expansion across the U.S. and internationally, contributing to flagship store openings in London and Tokyo and shaping the customer experience that helped redefine tech retail.
LVMH (Fresh Inc.) – Led sales, education, and events, driving customer engagement and brand elevation within the beauty and cosmetics division.
Samsung – Led U.S. retail strategy, launching award-winning experiential spaces like Samsung 837 and advancing immersive brand experiences.
Microsoft – Helped shape the vision and execution of Microsoft’s first physical retail stores, defining the in-store customer journey and overall experience.
Forrest’s deep expertise in experiential retail, digital transformation, and strategic growth positions him as the ideal leader to drive ALA’s expansion and redefine how brands connect with consumers.
3rd Space – The Future of Phygital Retail
As CEO, Forrest will oversee the rollout of ALA’s 3rd Space Phygital Marketplace, structured around three key business arms:
✔ 5. Wall Fusion Retail Space - A fully immersive, design-driven plug-and-play retail sharing landmark model where brands engage with consumers through curated experiences.
✔ Local Loop – Integrated Property & Event Management – A retail activation and optimization platform that enhances community-driven commerce.
✔ Shifts Zone – Next-Gen Digital Share Network – A technology-driven ecosystem bridging e-commerce, in-store experiences, and brand visibility.
“With Michael Forrest leading the charge, we are not just launching a marketplace—we are creating the retail landmark of the future,” added Memedi Narin. “ALA’s 3rd Space is where luxury retail becomes a shared experience—dynamic, immersive, and community-driven.”
An Open Invitation to Visionary Investors, Entrepreneurs, and Iconic & Emerging Brands
As ALA prepares to launch its flagship 3rd Space location, the company extends an invitation to:
Global brands seeking unparalleled engagement with consumers through interactive, high-impact retail experiences.
Emerging disruptors looking to showcase innovative products in a frictionless, fully integrated retail ecosystem.
Strategic investors eager to be part of the future of commerce, where retail is no longer confined to traditional constraints.
“ALA is breaking down barriers—empowering brands to connect with consumers without the limitations of conventional store operations,” said Forrest. “We are building a retail ecosystem that is fast, agile, and cost-efficient—delivering a complete phygital experience that helps brands scale effortlessly.”
About A Level Alliances
Founded to redefine the future of retail, A Level Alliances (ALA) integrates physical and digital (phygital) retail experiences through a next-generation marketplace model. ALA curates a world-class brand ecosystem, uniting established anchors, emerging disruptors, and hyper-local businesses to create immersive, sustainability-driven consumer experiences.
By integrating health & wellness, sustainable fashion, smart home solutions, premium food & beverage, future mobility, and ethical consumerism, ALA fosters a consumer-first marketplace that prioritizes experience, community, and sustainability. More than just a retail space, ALA sets the benchmark for the next era of Phygital commerce.
This is not just retail. This is Third Space.
Media Contact
Hilary Narin
A Level Alliances LLC
EMAIL: office@alevelalliances.com
GSM +1 646 946 1711
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